Eric is our unique take on one of the pieces of a Viking chess set which lay buried in sand dunes at Camas Uig on the Isle of Lewis for several hundred years. Eric the Viking, like ERIC the company, was initially an explorer taking on the status quo but ended up as a settler in a foreign land. Eric and his horse get to jump over other pieces on the chess board, and we hope ERIC the company is jumping ahead to establish the dominant platform for the distribution of unbundled substantive research.
While Eric is just one piece in a game of chess it can be just one piece which makes all the difference in the strategic outcome. So say hello to Eric a great treasure who lay undiscovered for many hundreds of years, and say hello to ERIC the company which brings price discovery to the high quality research which is the treasure of the modern investor.